The North Face Campaign The ForEverest Collection
Turning Everest’s waste into gear built for what comes next.
Client
The North Face
Year
2025
Role
Art Direction / Design
Recognition
2025 New York Festivals — Gold
The ForEverest Collection is a limited-edition line of outdoor gear made from waste collected directly from Mount Everest, addressing decades of environmental damage on the mountain.
Each product functions as both high-performance equipment and a storytelling artifact, honoring legendary climbers while carrying their legacy forward.
Launched through global retail, exhibitions, and on-site collection programs at Everest base camps, the project transformed waste into incentive and action—proving that sustainability and performance can coexist.
Design Insight
Mount Everest is one of the world’s most iconic landmarks,
yet the very attention it attracts has turned it into one of the most polluted.
While thousands of climbers visit each year, the systems designed to preserve the mountain have failed to keep pace with its popularity.
Design Idea
노스페이스가 에베레스트에서 수거한 물품을 섬유 원료화 기술로 리사이클링하여 에베레스트 한정판 의류를 만들고,
에베레스트에 가까이 위치한 세계에서 가장 높은 지점인 남체 바자르 매장에서 판매하여 에베레스트 기념품으로 리사이클링에 대한 인식을 새롭게 개선하자
Design Idea
리사이클링 하는 것은 좋지만 구매하는 입장에서 인식이 좋지만은 안을 수도 있어, 이에 대한 인식을 개선하기 위해 이를 구매하는 사람은 자연환경을 생각하는 사람이라는 인식을 보여주는 것도 좋을 것 같다